Case study

The challenge

The pandemic affected businesses of all shapes and sizes. Whilst many had a quick recovery and operations returned to normal, the idea of travel continued to strike fear for many. How can we make something so suddenly foreign, relatable to the masses once again?

The approach

It's official: travel is safe. But try telling that to people on social media in 2021 and you have a major probelm on your hands. So, I invited Jess - also known as the Travelista, and her tens of thousands of followers to experience it for themselves. I assisted Jess throughout the day as she shot creative content including reels, stories and posts with a follow up blog all about travelling and what to expect.

The creative

After just one day of working together, it was clear to see we had content that would go a very long way. Not only did Jess have plenty of it for her own feed, we were able to repost, and share our own content alongside for a campaign that went well beyond our own capabilities.

The outcome

Not only was this campaign a success in itself, it had far-reaching results. It's easy to see why user-gemerated content quickly became king for the airport's social media channels. Before, only glossy images from airlines would make the Instagram feed. Today, you're far more likely to find images of the airport, interactions with the team and more influencers make the cut - with far more engagement than ever before!