Case study

The challenge

This B2B telecomms giant works across seven very diverse verticals - from education to energy, and hospitality to healthcare - providing solutions that bring people together and create smoother workflows. But getting that to sound less corporate and more personal is no easy feat.

The approach

Putting people at the heart of the enterprise's social medica campaigns was the best way to showcase the impact of their meaningful work. I collaborated with stakeholders to put life back into their digital content alongside a wider team of talented graphic designers, project managers and creatives.

The creative

Phones, systems and Wi-Fi routers just don't resonate. Sorry, someone had to say it. Better stories come from those that use these tools to get what they need. To transform the way we care, teach, transport and govern. So, we took the 'corporate' out and paired people-focused images with copy that had a more human touch to it.

The outcome

The evolved social media content resonated far better with readers and stakeholders alike, with heightened reach, engagement and lead conversions via LinkedIn.